Is Hybrid/Remote Work Doomed to Fail?

I get asked periodically how companies will maintain and grow healthy corporate cultures in an environment of hybrid and/or fully remote work. The argument goes something like this: If my people aren’t together everyday, how can culture thrive? Sometimes, this question is a mask for unspoken undertones like damnit, I’m paying for this physical office space, I want it full of busy humans, or I don’t trust that the work is getting done if I can’t see it happening in front of me.

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